Located in the heart of New York City, FIAF is the country’s leading French language and cultural center. For nearly 120 years, FIAF has been the destination for perfecting French language skills in an immersive and culturally rich setting.
FIAF email campaigns usually perform quite well with 30% open rates and close to 20% click-through rates. FIAF had never tried text messaging marketing before but wanted to communicate with their students through a more intimate medium.
To help the French Institute Alliance Française increase student registration for their summer French classes and start a results-oriented and thoughtful text messaging program.
Once FIAF collected a few hundred phone numbers, Aloro launched an MMS campaign followed up with a reminder message a few days later.
To create urgency, the second message included a discount and deadline for registration.
FIAF particularly appreciated that Aloro could reply to messages when customers texted back--leaning into the benefits of a text-based campaign.
Aloro’s Textperts were uniquely trained to serve FIAF customers, dealing with common FAQs, discount errors and course details.
By successfully using SMS list building and marketing, the summer FIAF campaign was a huge success: